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Privacy Policy

Masquerade Limited, trading as Cheatwell Games ("We") are committed to protecting and respecting your privacy.

Privacy Policy

The protection of your personal information is of paramount importance to us. We will use data that you do choose to provide or that is being collected through your use of the website and which can identify you, only in line with the provisions of this Online Privacy Statement and in accordance with applicable data protection regulations.

This Online Privacy Statement sets out the type, scope and purpose of collecting, processing and using personal information you do choose to provide when visiting and/or which may be transmitted via the Cheatwell Games website (hereinafter "website”). Please note that the use of our website does not require you to provide any personal information.

Each individual whose personal identifiable information is collected, recorded or used by Cheatwell Games, has the right to know how that information will be stored, used and transferred and also has rights to access and control the use of that information (Data Protection Act 1998 and (from 25 May 2018) the General Data Protection Regulation, hereinafter “the Act”). Personal identifiable information means any information on the basis of which an individual (the data subject) can be identified such as e.g. name, email address, phone number or the like. For more information on your rights of access, rectification and erasure of any personal data that we may hold about you, how to exercise these rights, and our contact details, please see section 5.

For the purpose of the Act, the data controller is Masquerade Ltd trading as Cheatwell Games of Unit E2 Heritage Business Park, Heritage Way, Gosport PO12 4BG (hereinafter “Cheatwell Games“ or “we“, “us“). 

Our supervisory authority for data protection purposes is the Information Commissioner’s Office ( If you believe that we have processed your personal data in breach of this Online Privacy Statement or the relevant laws and regulations, you have the right to lodge a complaint with the Information Commissioner’s Office.

This Online Privacy Statement does not cover other websites with their own Online Privacy Statements. We encourage to read the Online Privacy Statement on the other websites you visit.

By visiting our website you are accepting and consenting to the practices described in this policy.

1. Information collected through the use of our website and use of this information

a. Contact forms

Our website may give you the opportunity to provide information to us by filling in a contact form for example to register to request a quote or information on our services. The information you give to us may include your business details, name, address, email address and phone number.

We use this information to:

  • provide you with the information, products and services that you request;
  • provide you with information about other goods and services we offer that are similar to those you have already purchased or enquired about (unless you have told us not to provide such information to you);
  • to personalise your experience on our website and ensure that our website is displayed in the most effective manner for you and your computer.

Please be aware that data transfer via the internet (e.g. when communicating via email) is subject to security risks. Therefore, complete protection against third-party access to transferred data cannot be ensured.

b. Log information

When you visit our website we may collect standard internet log information and details of visitor behaviour patterns, such as:

  • date and time of your visit;
  • type and version of the browser you use;
  • operating system;
  • your Internet Protocol (IP) address
  • the full URL clickstream to, through and from our website (e.g. websites that you have visited and products viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction (such as scrolling, clicks and mouse-overs) and methods used to browse away from the page);
  • time zone setting; and
  • plug in types and version for system administration.

This anonymous data enables us to further develop and enhance our website. We do not make any attempt to find your identity as a result of your visit to our website. We will not associate any data collected in this way with any personally identifying information from any other source in order to identify you.

c. Newsletter and/or business updates

Our website may offer you the opportunity to download and/or subscribe to business updates and/or newsletter (hereinafter “newsletter”). To subscribe to this information, we require a valid email address. When subscribing to our newsletter, we will store your IP address as well as the date and time. This serves to protect us in the event a third party improperly and without your knowledge makes use of your email address to subscribe to our newsletter. We will not collect any other data. The data thereby collected is used solely for the purpose of sending you our business updates or newsletter. No data is transferred to third parties, nor is any of this information matched to any information that other components of our website may collect. You may cancel your subscription to the business updates or newsletter at any time. You will find additional details in the email confirming your subscription as well as in each newsletter.

We may use third party software and services for our email communications and we may track user activity to ensure we are sending relevant content and providing a positive user experience.

d. Use of registered user customer area

When accessing the customer area on our website which is reserved for registered users, you have to register using your unique user name and password. This information will be used to verify that you are an authorised user and not for any other purposes. In addition we will record information about the services you have accessed through the registered user area for accounting purposes, to comply with our statutory obligations under applicable data protection laws (e.g. to document your legitimate interest for accessing data), for our internal statistical and analytical purposes.

e. Cookies

Our website makes use of Cookies, Pixel Tags, Local Shared Objects (also called "Flash Cookies") and similar technologies when you are browsing our website to enable certain functionalities of our website and to help us analyse user behaviour on the website in order to improve the customer experience.

You can prevent cookies from being installed by adjusting the settings on your browser software accordingly. You should be aware, however, that by doing so you may not be able to make full use of all the functions of our website.

2. Storage and transfer of information to third parties

We will store your information on our secure servers and third-party service providers who assist us in targeting certain audience types, tailoring advertising, improving, and optimising our website.

3. Links to other websites

This Online Privacy Statement does not cover any links within our website linking to other websites. We encourage you to read the privacy statements on the other websites you visit.

4. Changes and amendments to our Online Privacy Statement

Cheatwell Games may change and amend this Online Privacy Statement from time to time. Changes will be communicated through updates on our website. We recommend that you regularly access our website to ensure that you agree with any changes or amendments.

5. Access to your personal information, right of rectification and erasure

You have the right to request details of personal information that we hold about you, under the Act.

In case the information we hold about you is outdated or incorrect you have the right to request an update and correction of the relevant data. You may also have a right to request the erasure of personal data we hold about you provided that we do not have a statutory obligation or an outweighing legitimate interest to keep such data.

Any request for access, rectification or erasure must be made in writing to the contact address set out in Section 6 below.

6. Contact Address

If you have any comments or questions regarding this Online Privacy Statement or our use of your personal information, or would like to make a request, please contact us at:

Cheatwell Games, Unit E2 Heritage Business Park, Heritage Way, Gosport PO12 4BG
Telephone: 02392 524098

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